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Recruiting: Build Your Network Marketing Business in 2025

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Recruiting: Build Your Network Marketing Business in 2025

Start 2025 on the right foot! Building your successful network marketing team is a rewarding endeavor that requires dedication, strategy, and effective communication. Whether your goal is to grow your team or keep it the same size, recruiting should be a priority for you. But, how do you attract the right people for your team? And, once you’ve recruited new network marketers, how do you retain your team members? Attract and keep top-notch network marketing team members by following these essential tips.

Know your passion and purpose

To achieve success, you should know your passion and purpose. Your passion is your Why. Why did you get into network marketing in the first place? What drives you? Your Why is what drives you to succeed. If you don’t know your Why, now is a great time to identify it. Take some time to figure it out and once you know it, keep a reminder where you’re sure to see It. 

Then share it with your team and those you’re recruiting. Be sure to clearly articulate your personal Why behind your network marketing business. Share your passion and your Why with your team whenever you can. The more your team and recruits see your passion for your business, the more that passion will resonate with potential recruits and inspire your team.

In addition to sharing your Why, lean into your experiences, including successes and failures, to show others how network marketing can positively impact their lives. We all learn from each other’s experiences so sharing them will help inspire your current and future team members. What better way to thrive?

Focus on relationships

As a network marketer, relationships are the bread and butter of your business. Relationships are the core of growing and sustaining a strong network marketing business. In order to attract the right people to your team, it’s essential to take time to build a relationship with them, and that means building trust. Get to know your team members and potential team members on a personal level. Ask open-ended questions about them and show genuine interest in their lives and goals.

This process builds trust, which is vital when you’re recruiting. Trust is at the core of your relationships. The more your team and prospects can rely on you, the more they will trust you, and the stronger your relationship will be. Part of this is offering support. Be available to offer guidance, encouragement, and assistance whenever needed. This will mean so much to them and will also help to build, you guessed it, trust.

Practice effective communication

We know that communication is important, so why are we often so bad at it? It boils down to listening and expectations. Often we don’t listen to the other person when we talk with them. Instead, we’re super focused on what we’re going to say next, our reaction to what the other person is saying. We need to practice active listening; that is, resist the urge to let your attention drift. Instead, we should focus on the other person and ask questions. This leads to better understanding and fewer misunderstandings. And, the other person will appreciate being heard!

Additionally, our expectations can color our communication and can impede on connecting with others. We expect others to read our minds instead of setting out clear expectations. This leads to huge misunderstandings and disappointment. We become disappointed when others don’t measure up to our expectations when the reality is we never explained them to begin with. Communicate your expectations, goals, and strategies clearly and concisely.

To prevent misunderstandings and lapses in communication, schedule regular meetings or calls with your team and those you are recruiting to stay connected and address any issues. This helps you address potential issues before they arise. 

Lead by example

Your team will mimic how you work. If you want to instill successful behaviors, model what you want them to do. They’re not psychic – they need you to show them exactly what to do to become successful. Over time, they may take this and put their own spin on it, which is totally okay. But for now, it’s important that you model the behavior you want to see. So, how do you do that?

  •  Be consistent: Model the behaviors and habits you expect from your team. Then they will see the behavior in action and can more accurately mimic it. 
  •  Have a positive mindset: Maintain a positive and optimistic attitude, even in the face of challenges. It takes strength to maintain a good attitude in the face of adversity. It’ll show your character when you do. 
  •  Engage in continuous learning: Stay updated on industry trends and share valuable knowledge with your team. This shows you see them as equals and want to see them succeed.

Offer training and support

Help your team succeed by offering training to help them sharpen their skills. Current team members will want to stay with teams where their leaders encourage them to grow personally and professionally. And potential members will want to join teams with leaders that encourage them to grow. Offer a structured training program that covers product knowledge, sales techniques, and team-building skills. Teamzy offers training programs designed to help network marketers build thriving network marketing businesses. 

Be sure to offer resources to provide access to tools, resources, and technology to help them succeed. They’ll succeed when they have the tools to. This may be a selling point when recruiting new members. 

Additionally, offer mentorship. Assign experienced team members to mentor new recruits or do it yourself. This is a way to build team spirit and grow relationships. This is also another way to SHOW how you want your new team members to serve their networks. By following another’s process, they can more easily adopt it as their own.

Celebrate achievements

Everyone wants to be recognized for the good work they do. When your team succeeds or has a stellar week or month, shout them out. Give them their due. Take time out in meetings to celebrate achievements. When you’re recruiting, celebrate the wins of others on your team. New recruits will see that success is possible and will be encouraged to do the same.

The additional benefit of this is that it helps build a positive culture on your team. We all want to work with supportive folks and your new recruits are sure to feel supported. Plus, your current team members will appreciate your taking the time to celebrate their wins! And, they’ll aspire to be the one being celebrated, whether it’s online, in a meeting or whatever.

Let Teamzy help you make recruiting a continuous process

Recruiting is a continuous process. You never know when you’ll come across someone who would be a great new member of your team. That’s why you should make recruiting a regular part of your business. Make it part of your Power Hour and when you reach out to people in your business. Teamzy can help! We make it easier to recruit and retain top people in your business. Remember, the key to success is to build strong relationships, provide excellent support, and inspire your team to reach their full potential. Teamzy can help you do all of that. Click here to learn more.

Eric Johnson

Eric Johnson

Hi. I’m Eric Johnson. I help busy Network Marketers be more successful. I've spent the last 20 years teaching and training relationship marketing and coaching business owners.